Sanjay Jogia

Alongside these are the 'Reality' images, which focus on small details and the more human moments. "These are the photojournalistic images of the day, and not directed by us in any way," says Sanjay. "Somewhere in the middle sit the 30 or 40 formal group photos, which must be crafted with the same care as in a well-balanced studio setup."

Sanjay started using Canon's mirrorless RF system in 2018 with the Canon EOS R, and was one of the first people to use it to photograph a wedding. "It's a really good all-rounder and my go-to camera for less high-pressure situations and when I'm creating portraits," he says. "It's versatile, and the vari-angle touchscreen allows me to shoot from very awkward angles. The silent shooting function has been very useful when taking candid images at sensitive and emotional times." The Canon EOS R5 is also a regular feature in his kitbag, and he is also now using the Canon EOS R3.

Sanjay is quick to acknowledge the support required to create this work. "I lean on my team a lot," he says. "Initially it was just my wife Roshni and I; I have always been the main photographer with Roshni as my second. She would also do all the social stuff, like the 'grip & grins', usually because they are requested at arbitrary times, even if the main ceremony is still being conducted! Roshni's presence allows me to focus on what I do without distraction. She is the beating heart of the business – she is always networking, even at events.

"We now have at least one assistant with us to take care of many of the technical aspects of the day, which is essential to our approach. Pragmatism aside, I am very proud of my team for the harmony we have achieved and for our ability to respond to extreme pressure – but moreover for their dedication, and how much they understand my thinking, my tastes and my demands."

How did your interest in photography develop into a thriving business?

"I was raised with photography because my father worked at the local Kodak factory for 35 years. I practised as an architect, having qualified in 2004, but, having heard about my 'geeky' love of photography, friends – and their friends – would ask me to capture their weddings. That was the catalyst: I was hooked on the emotion, the theatre, the energy, and the technical (and creative) challenges that came with weddings. In 2008 Eye Jogia came to be, and by 2010, Roshni and I had quit our jobs and decided to give our 'baby' the attention it deserved… we've never looked back."


You're a qualified architect. How does your knowledge of architecture influence your photography?

"There are many similarities between architectural design and photography: the understanding and creative grasp of light, space, surface, texture, composition, aesthetics, form, proportions, emotion, concept, and the general appreciation of beauty. The main similarity is the balance of creativity and technicality that is required… it's uncanny. All my couples tell me they can see my architectural side in my work, which I love! It gives my work an identity."


How has your architectural training helped you to master the technical aspects of photography?

"Architecture students at the University of Bath were required to study various engineering subjects, including lighting engineering. This gave me an understanding of the physics of light, be it artificial or daylight. We were taught about the effects that various types of light source have on the scene, as well as on human skin, along with the general colour characteristics of different light sources. Two decades later, I know exactly how to 'clean up' those light sources in my images."


Who have been your biggest photographic influences, and why?

"If I had to name anyone, I'd say Sebastião Salgado – mainly for his intrepid approach to photography and the way in which he sees the world. And, of course, Henri Cartier-Bresson. At the other end of the scale, Irving Penn and Annie Leibovitz – but they are more of an inspiration than an influence. It stands to reason that the approaches here are diametrically opposed; our approach to wedding photography is similar, with its 'Fantasy & Reality' ethos."


What qualities do aspiring photographers need in order to be as successful as you are?

"Consistency in every aspect: your image as a person and as a brand; your behaviour, physical and virtual; and your work and processes. Put simply, it equates to trust. This consistency requires a thorough approach, discipline and self-determination; and I'd like to put the most emphasis on self-determination. Your motivation mustn't be purely financial, or for accolades due to peer pressure, or to out-do others, because then you're driven by someone else and not by your core values. You must love photography, you must love what you do and understand why you're doing it, otherwise it'll unravel very quickly."

"The advice I'd love to have had at the start was to have complete faith in my instincts and my vision, which ultimately determined the trajectory of our brand. It was a high-risk strategy for us, so it's natural to have doubts, but our instincts have proven to be reliable. Trusting in my vision from day one meant that I needn't have concerned myself with being accepted by my contemporaries or what they were producing, as this could easily lead one to produce derivative work. The goal is to try to be definitive: this can only happen by looking within, not without."

Facebook: @eyejogia

Instagram: @eyejogia_photo_cinema

Website: www.eyejogia.com

YouTube: @sanjayjogia